FARFETCH PRODUCT DESCRIPTION PAGE REDESIGN
My Role
As the initiator and lead designer for this project, my responsibilities include working closely with stakeholders to synthesize user requirements, communicating design recommendations, prioritizing outcomes, leading the end-to-end design process, and managing expectations across dev teams.
Timeline: 5-6 weeks
Tools: Figma, Protopie, Jira, Zoom, Slack,Lookers
Impact
The checkout conversion rate has increased by 15% after the redesign.
The A/B testing results show a positive improvement in user engagement.
The Q1 2021 survey shows less negative feedback about the PDP experience.
Evaluation
What we did good?
More confident in using data to further validate my assumptions.
Collaboration with developers on implementation has led to better improvements.
Enhance my ability to refine designs from different perspectives and dive into details.
What can be improved?
The project scope was not aligned from the beginning.
Some technical issues have not been fully resolved this time, such as the size measurements issue.
The recommendation algorithm still needs to be improved.